Press Release

Consumer Products & Services | December 2007

Laundry days are a dream with the Whirlpool Dreamspace

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Have you ever opened your cupboards to look for your favourite pair of jeans and you find that they’re still in the dirty laundry basket? How many times have your kids not had a clean pair of school socks, because you simply can’t face the daunting task of actually washing the clothes? Whirlpool, the world’s leading appliance manufacturer, has made laundry day woes a thing of the past with the new Whirlpool Dreamspace 10kg Front Loader washing machine.

The Dreamspace is a must for large households. It has an extra large 92-litre drum capacity and a 40cm door opening, which is one of the widest on the market. These features make loading and unloading easy, even with larger items, whilst the wider drum diameter enhances the effectiveness of the washing process. With an A+ energy rating, it features 6th Sense technology which allows the machine to sense, adapt and control the laundry process. What this means is that the Dreamspace can sense the weight of the load, adapt the amount of water and time used to wash this load and will then control the entire process by constantly monitoring the water and detergent levels in the drum.

It has a 1200rpm variable spin speed which ensures that the clothes are spun as dry as possible. If you wish to spin on a slower speed, the machine has spin speed reduction capabilities – that means your cashmere jersey won’t get stretched. The Dreamspace has 12 programmes which include an antibacterial programme, a wool programme, a daily 40̊C wash, Rapid Plus programme and a Duvet programme - excellent news for those people who have been paying a fortune to have their duvets dry-cleaned. In order to prevent bacteria from growing on the parts of the machine that are constantly damp, there is a built in hygiene system in the detergent drawer and pump filter that incorporates Microban®. This is a patented antibacterial treatment that prevents mildew and helps eliminate odours.

The Start Delay and Rinse Hold features can be used when you want the machine to start washing or rinsing while you’re out shopping. The Intensive Rinse feature can be used when you want to be absolutely sure that there’s no detergent residue on your baby’s receiving blanket. The ‘Remaining Time’ indicator is useful for when you’re in a hurry to hang out the clothes before you rush to work. The Pre-Wash cycle allows you to soak your son’s really dirty soccer kit before washing as normal and the Easy Ironing cycle makes life a lot simpler when it comes to ironing those collared shirts. The ‘Woolmark’ symbol means you can wash delicates as well and if you have to wash something quickly, the 30 Minute cycle does just the trick.

Whirlpool has come to the rescue once again by providing quality innovative products that help you make the most of the time and resources you have available, ultimately making your life easier. For further information on the Whirlpool Dreamspace or any other products, please visit http://www.whirlpool.co.za or call 011 621 0500.

Ends (Words: 509)

Distributed by:

Dominique Harmse
RedCube Agency
Email: dominique@redcube.co.za
Tel: 011 996 2000

Distributed on behalf of:

Madeleine Colyn
Brand Manager
Whirlpool South Africa