Press Room
Category: Media & Marketing
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December 2007 | Media & Marketing
Provantage Media putting ‘Brrr’ into summer
Provantage Media, a leading provider of ambient marketing platforms, activation and transit communications are taking shoppers to the ‘Brrr’ side of life this festive season with an integrated brand activation campaign, incorporating transit media, shoppa shows and in-store promotions, as part of Coke’s new through-the-line ‘Brrr’ campaign.Read on »
October 2007 | Media & Marketing
Reinventing the wheel – keeping transit media fresh and relevant.
Brands are set to spend hundreds of millions of Rand on outdoor advertising leading up to the 2010 World Cup in South Africa. As Government initiatives improve the quality of the transport infrastructure in this country, with upgraded taxi ranks, taxi recapitalisation and improvements to the bus and train infrastructure, transit media will become an increasingly more attractive form of out-of-home advertising for brands.Read on »
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